Michelle Draper, Oporto State Manager in WA and SA has been recognised as an industry leader in the 2019 Top 30 Franchise Executives.
The report recognises the biggest and brightest talents in Australia’s franchising industry. This year, three Cravers have been selected by Franchise Business due to their commitment to the cause of good franchising and their contributions to boosting their franchisee network.
State manager WA and SA, Oporto
“Every time I have the opportunity to engage with a stakeholder I have the opportunity to make a positive change, whether it be with a franchisee to achieve their goals or a colleague to improve the overall sustainability of our business.”
“I love being part of a company that encourages innovation and continual improvement. My top goal for 2019 is to foster a culture of being truly customer centric through all levels of our business; as a franchisor our franchisees are our customer and must be the core of every business decision we make.”
Michelle has made a positive impact on franchisees in the last 12 months, taking steps to set them up for sustainable growth through additional support, restructured portfolios, and opportunities to scale the business in WA. As a member of the local Chamber of Commerce and suburban connect groups Michelle is a keen advocate of local grass roots support. She encourages each store in her network to sponsor at least two local sporting clubs, and she has worked on a more targeted local marketing strategy.
As a result of volunteering to take accountability of a successful trial phase of a marketing-led initiative, Michelle was appointed in 2018 to the newly created head of customer experience. Faced with the challenge of training for personality, she threw out the traditional educational tools and brought an entirely new and fresh idea to the process, encouraging teams to share food tasting experiences and allow their individuality to shine when talking about product.
“Our new ‘let your personality show’ cultural shift has extended into the manner we advertise when looking to add new members to our team. Our customers thrive on diversity, our teams do too,” she says. Michelle is set to join the Murdoch University Student Emerging Leaders program in February 2019, undertaking a meaningful project to contribute to sustainable change in the local community, and is in the process of completing an MBA.
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Franchise Business judges based on six elements:
- BEST PRACTICE: the candidate has contributed to developing or abiding by best practice principles that have a direct impact on franchisee performance.
- INNOVATION: the candidate has led innovation in the business by using new knowledge to introduce product, process, marketing or organisational change.
- FRANCHISE CITIZENSHIP: The candidate has made a positive impact on the franchising community by championing a cause like sustainability, diversity or mental health.
- INDUSTRY IMPACT: The candidate has promoted positive franchising through articles, presentations, public appearances, providing mentorship.
- LEADERSHIP: The candidate has demonstrated leadership in the business.
- PROFESSIONAL DEVELOPMENT: The candidate has invested in personal or professional development.