What is a franchise vs franchisee?

FAQs: December 19, 2019

What is a franchisee vs a franchise

What is a franchise?

A Franchise is a trademarked business formula owned by a company (Franchisor) and is available to individuals to purchase the rights to operate a small business (Franchisee) for a set period of time.

Franchisees are in effect, small business operators located in metro, suburban, regional and rural areas.

When you buy the rights to open a Franchise, you’re buying the rights to use a proven business system, with proven prices, products, and marketing techniques. You’re also buying the rights to a brand: You get full access to the company’s trademarked materials including logos, slogans, and signage—essentially anything that has to do with the brand.

What is a franchisee?

The Franchisor is the provider of the Franchise System and the Franchisee is the purchaser of the franchise business.

A Franchisee is a person who want to own their own business however would prefer to work within a tried and tested framework.  Rather than and are prepared to pay a Franchisee fee to be allowed to operate using someone else’s business system.

Want to know more? 

Our Franchising Team is here to help. Get in touch today!

Logo