If you’re still in the early stages of your new small business journey, it’s sensible to do your research and weigh up the options available to you. For example, do you want to start from scratch and do it all yourself? Or would a small business franchise be the way to go?
In your research, you may have come across a few startling statistics. Like, according to the Australian Bureau of Statistics, 60% of small businesses fail within the first three years of their start up. Of course, there are many reasons for this, and not all are financial. At the crux of it, however, is the fact that starting up a small business will always be risky.
At Oporto, we strongly believe that the small business franchise system is a solid business model and one that reduces your risk. Here’s the homework we’ve done ourselves on the topic.
What is a small business?
The Australian Bureau of Statistics (ABS) says there are 2.1 million small businesses in Australia. The ABS defines a small business as one employing fewer than 20 people, which can include:
- non-employing businesses (sole proprietor)
- micro-businesses (employing between one and four people)
- other small businesses (employing between five and 19 people).
What is a franchising business?
In simple terms, a franchise is a way of doing business. It’s a trademarked business formula that’s owned by one company (a franchisor), which they sell to others (franchisees) to run their own businesses for an agreed time period.
While you own your small business as a franchisee, you’re licensed to use the rights of the franchisor brand. This means you get access to all of their advertising, their brand assets (eg. logos and slogans), and their systems and processes.
Franchising is a healthy business
The franchising industry in Australia is big and dynamic. According to the Franchise Council of Australia, there are more than 1,200 different franchise systems, and over 80,000 franchised businesses employing more than 500,000 people across Australia.
One Australian survey showed Australia’s franchising sector has continued to perform strongly, even against a backdrop of relatively slow economic growth. In fact, it’s estimated that the industry is valued at $182 billion per annum.
Why Oporto should be on your franchise business shopping list
Whether you’re an experienced business owner or taking the leap into first-time small business ownership, being part of a reputable franchise has many advantages. Here are ten of the top benefits of being an Oporto franchisee.
- We’re open to new opportunities if you are
At Oporto, we believe that everyone can operate a small business franchise. Even if you’ve never had any business experience, we’re still sure you have something to bring to the table.
To help you get the best start, we’ll teach you everything you need to know, which is a big bonus when you’re changing careers. That means a franchise business can save you a lot of time, energy and money you’d normally spend on setting up a new independent business.
- The power of a recognised brand
Having a large, established organisation as your business partner can minimise the issues that come with starting a new small business. For starters, you’ll be joining a well-known Quick Service Restaurant (QSR) brand with customers who already know who you are.
Plus, we invest in industry-leading systems so you don’t have to. Just follow our processes to the letter, and your odds for success increase.
- Easier to get finance
Typically, starting a franchise business has a much higher success rate than opening a standalone new business would. Because of this, finance institutions are generally happier to lend you funds to purchase a proven business model than they are to back a business starting from scratch.
- You’re walking into a well-established, successful business model
Oporto just ‘gets it’. After all, craveable brands – the name behind Oporto and two other leading Australian franchise brands – has been in the QSR industry for several decades.
Over this time, we’ve learned what works and what doesn’t, and now we have a proven formula. As a new small business franchisee, you’ll have access to everything we’ve learnt, and our incredible wealth of IP and know-how.
- Established commercial relationships
Oporto already has relationships in place with suppliers and distributors. We’ve established these relationships for you to leverage, and negotiated prices based on our bulk buying power across our entire business.
Not only does this mean you can buy the materials you need for less, but it also frees up your time so you can focus on your franchise business.
- We’ll get you inducted well before you walk into your store
As a new Oporto franchisee, you’ll receive comprehensive training before you open your store.
Our ten-week Induction Training Program combines in-house training at our head office with practical in-store work alongside an experienced franchisee. So before you walk into your own store, you’ll get a solid grounding across the entire operation.
- A whole team of experts to help you
Our Oporto franchisees receive a great deal of support to give them the best opportunity for success. We handle the supply chain logistics, making sure the right products get to you at the right time. We also help with customer experience, promotions and sales.
Plus, you’ll be assigned your own Business Consultant, who can help with business strategy, local area marketing and any day-to-day issues you encounter.
- We’ll get you off to a good start
We know that for any new store openings, building the store is a turnkey operation. So we’ll contract the builder and manage the entire project for you. We’ll also help with planning the opening and post-launch promotions, so your store opening – and ongoing business – starts on the right note.
- You’re never alone
Having an Oporto store as a small business franchise means you’ll always have access to trusted advice and mentoring from a team who’ve done it all before.
And it’s not only your Business Consultant and Head Office that you can call on, either. Being part of the Oporto ‘familia’ means you can tap into the learnings of other franchise peers. Everyone’s happy to help everyone else succeed.
- Digital transformation… we’ve got this
We continually invest in technology and innovation. We ensure our franchisees’ businesses use market-leading systems so we can continue to deliver value to customers. As a result, technology becomes just one less thing you need to worry about in your business.
Is an Oporto franchise for you?
Because you’ve always got the big name behind you, you won’t be doing this alone. After all, your success is our success.
If you think the Oporto small business franchise model is a good fit with your career and lifestyle ambitions, we’d love to hear from you.
Our Franchising Team is here to help you – get in touch today!
QLD and TAS – Sean O’Connor – Sean.OConnor@craveablebrands.com – 0427680221
NSW and ACT – Fernanda Camerini – Fernanda.Camerini@craveablebrands.com – 0419736345
VIC, WA, SA and NT – Leisha Fontana – Leisha.Fontana@craveablebrands.com – 0408927750
International – Carl Tjandra – Carl.Tjandra@craveablebrands.com