An exciting content collaboration with Australian freestyle motocross daredevil Robbie Maddison kicks off later this month on Oporto social channels. The content campaign called Feed Your Adventure will see Robbie perform incredible stunts filmed exclusively for the campaign and embodies Oporto’s ambitious journey with many new stores open before July!
Oporto CEO Craig Tozer said:
“We can’t wait to work with Robbie as he’s such a great fit for the brand with his adventurous, global spirit, his confidence in owning his own vibe and authentic love for the food experience Oporto offers. Oporto is on a mission to create the most craveable food experience and we believe life is much more exciting when you live for the adventure.”
Currently based in LA, Robbie will return to Sydney to specifically create exciting and dynamic content, attend media commitments and host an intimate event one of Oporto’s newest stores.
“I was stoked when Oporto asked me to engage with their sense of adventure for this campaign,” says Robbie. “Travelling as much as I do around the world, I regularly encounter amazing things along the way and am always open to new experiences. When it comes to food, it’s always nice to have an option to taste different flavours and spices when I’m on the road which is fresh and fast. So, I can’t wait to get my teeth stuck into Oporto – literally! I feel like we’re a great fit.”
After winning a gold medal at the 2004 X Games for completing 13 jaw-dropping back flips on a motorbike, Robbie’s career has truly scaled the heights. He broke the world motorcycling jumping record in 2007 travelling 98.34m and also jumped London’s Tower Bridge in a backflip whilst the drawbridge was open by 25ft. He also won a SAG (Screen Actors’ Guild) award for best stunt ensemble in the 2012 James Bond movie Skyfall.
Promising year for Oporto
Craig Tozer says it is set for a huge 2019, with many new stores opening across the country over next six months and beyond. Additionally, a revamped dine-in experience is currently being implemented across the country with its new CX design restaurants. Confirmed new stores for the first half of 2019 include:
- Birtinya, QLD
- Lansvale, NSW
- Mittagong, NSW
- Menai Marketplace, NSW
- Greenwood Plaza, NSW
- Claremont, WA
- Cranbourne North, VIC
- Penrith, NSW
- Sydney Cricket Ground, NSW