A fiery partnership: Netball Queensland and Queensland Firebirds join forces with Oporto

Brand News: March 11, 2020

Netball Queensland and the Queensland Firebirds have fired up the 2020 season by announcing a new partnership with flame-grilled chicken trailblazer Oporto.

As the Official Quick Service Restaurant Partner, the Oporto logo will feature proudly on Queensland Firebirds team bibs and their fans can enjoy taste sensations from Oporto on game days at Nissan Arena.

The partnership is cooking up something exciting, with a special-edition “Fireburg” burger set to be available exclusively from May at all Oporto’s Queensland restaurants during the 2020 season. Fans can also look forward to the new hot ticket in town: the opportunity to enjoy a FREE Fireburg burger from Oporto when they present their ticket from any winning Queensland Firebirds home game.

 

Catherine Clark, CEO of Netball Queensland says the partnership is a perfect fit in every way.

“We are heading into the 2020 season with a Heart of Fire and now we’re backed by a brand that uses flame to create authentic and adventurous flavours,” she says. “Our values and approach fit together beautifully. Oporto is dynamic, ambitious, pioneering and fresh but always authentic and true to its roots, just like our very own Birdies.”

 

In 1986, Oporto started as a single shop in North Bondi by Portuguese-born Antonio Cerqueira. Created from Antonio’s simple desire to share his love of Portuguese flame-grilled chicken and family hospitality, it has grown into a network of 160 stores across Australia and New Zealand – as well as expanding both domestically and globally.

 

Samantha Bragg, Head of Marketing for Oporto, says the sponsorship is a fantastic way to extend its community commitment and ingrained ethos.

“Oporto was born from our founder Antonio Cerqueira’s passion to feed people incredible food inspired from his hometown in Portugal but seasoned with the lifestyle of his new home at Bondi Beach. He loved to share food and smiles and enjoyed the pleasure it gave to what we today affectionately call our familia.”

“It’s important to us to bring this spirit to the communities we operate in and we look forward to sharing our familia’s passion for Netball, supporting their commitment to the Queensland Firebirds and in building an even stronger brand connection with our QLD market through this partnership.”

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