HELEN MOORE TO LEAD BRAND INTO THE FUTURE
Effective Monday 4 May, Helen Moore will join craveable brands. as Oporto CEO.
Parent company craveable brands. Group CEO Karen Bozic said: “I am excited to have someone of Helen’s calibre join our team. Helen’s love for our brands and her passion for food, customers and convenience will be a great addition to our team.”
Helen brings with her a wealth of diverse experience having worked across both small and large businesses, from Sonoma, a founder led business, to Woolworths. Her customer centric approach has seen her execute on strategies that have step-changed customer offers and financial results.
With an entrepreneurial spirit, Helen most recently held the position of General Manager – Convenience Development at Caltex which saw her plan, develop and successfully launch The Foodary, a retail format with a focus on barista coffee, fresh foods and QSR partnerships (GYG, Boost Juice, Wok in a Box, Sumo Salad). She also led the Caltex retail innovation pipeline including launching Uber Eats and Deliveroo partnerships and new digital experiences such as Digital Screens & Menus, Fuel Pay, Number Plate Recognition, Self-Serve Check-outs and The Foodary Pre-Order App.
Helen Moore said “I’m delighted to join the Craveable team, and to lead Oporto through its next phase of growth. I’m a huge fan of the brand and see so much potential for our delicious flame-grilled food to be enjoyed by more customers, more often, across Australia and beyond.”
Helen’s experience in developing businesses, whether through customer product development, new store formats, partnerships and network expansion, will be vital in leading Oporto in the next phase of growth and ensuring we remain leaders in the QSR market.