An Australian High School and University education left an endearing mark on Mr Nguyen Tuan Tu that had him keeping a watchful eye on Australian business prospects to launch in his homeland of Vietnam.
That right opportunity appeared recently when Mr Tu signed a Master Franchise Agreement with Oporto that will see his business Ben Thanh Group open 24 restaurants across Vietnam in the next 10 years – with the first store opening in Ho Chi Minh city this month, 18 July.
“I completed my VCE and Bachelor of Business Marketing in Melbourne and I feel a strong connection with Australian culture and people. I was a great fan of Oporto as a University student and when I think of Australia I think of Oporto. When I heard that Oporto were expanding internationally through Asia, I knew this was the business I’d been waiting for. The flavor profile was right for our market. There is a rising demand (and consumption) for chicken across Vietnam and Oporto is complementary to the businesses within our portfolio”, Ben Thanh Group Chairman Mr Tu.
Oporto Vietnam will launch their first store in the prime location of District 1, Ho Chi Minh city. The flagship store is centrally located only 70 meters from the famous Nguyen Hue Walking Street which often holds major celebrations for the country and the area is also home to many multinational companies.
Oporto is on a journey to create the most craveable food experience on earth. Vietnam is the third international master franchise agreement to be signed in the past fourteen months following Singapore and Sri Lanka. Most recently, Oporto received a prestigious award from QSR media and the industry for their transformation of customer and employee experience. The transformation of Oporto since 2015 has resulted in a 40% increase in sales, drop in customer complaints of over 60% and the team enjoying some of the highest levels of employee and franchisee engagement.
Chicken consumption is increasing across Asia in particular, in Vietnam where it has nearly doubled in the past 10 years. This is expected to continue to grow. The flame grilled chicken and spice of Oporto chilli sauces is well suited to the Asian palette and is new to the fast food market where fried chicken has dominated.